All too often companies and business are left trailing behind because they’ve not managed to use a system known as ‘Predictive SEO’ to enable their page rankings too improve.
If your website sells and promotes a line of clothing for example, you’re going to need to know what’s changing in the world of fashion so you can prepare yourself for ‘The next big thing’.
If you’re not aware that yellow scarves are going to be the height of fashion next spring and summer, when the time comes businesses and companies who have prepared themselves and have already used the keyword ‘yellow scarves’, for example, are going to get ahead in the page ranking battle.
Predictively Picking Keywords
If it’s your job to get your business the best ranked pages, then you’re going to need to be one step ahead of the game. Market researchers are always on the lookout for competition, for the product that everyone needs and everyone wants. If they realize these yellow scarves are going to be insanely popular come spring and summer, not only do they need to make sure they stock enough of this product, but that people realize they stock them too.
So how can this be done?
How do you let everyone know you’re selling the accessory they’re looking for?
It’s easy, you do this by predictively picking keywords that will be typed into search engines in the spring and summer, and you do it now.
If you wait until everyone else picks up on this, you won’t stand a very good chance of being noticed. Even if you have hundreds of keywords added to your website and links to your website, the chances are, someone else has done the same.
It’s Not Just About Yellow Scarves
Ok, so it’s not just about yellow scarves, they won’t be the only fashionable accessory next spring and summer. They won’t be the only thing that’s catching peoples’ eyes and making them want to part with their cash.
Whatever the next big thing happens to be, you need to get one step ahead of the game and prepare yourself as soon as you can.
The earlier you get started, the more prepared you will be. So, you need to add the keywords to your website, your blogs and anywhere else online that you promote your products. You need to start adding the keywords now.
The biggest fashion retailers probably get tens if not hundreds of thousands of hits a day, so it’s up to you to compete with them. No matter what you sell or what service you provide you need to make sure you give yourself a better chance of competing with the bigger multi-national companies that everyone’s heard of.
While you may think it’s impossible to compete with million dollar business, it’s something you can achieve.
Do Your Research
Do your research, find out what’s going to be popular in the next six months or even in the next 12 months and use this to your advantage. No-one gets anywhere fast if they don’t research the market. If you don’t know ahead of time what people want, you’re not going to be able to get those keywords in place when you need to, and you’re probably not going to be able to order enough stock either.
This form of research works for almost every kind of service and business. There’s always going to be some sort of pattern that emerges and grows.
For example, last year a company I worked for promoted a natural sweetener. This product was just about to come onto the market and it was all quite new and exciting because of the health benefits that came with using the sweetener rather than regular sugar. This natural sweetener didn’t have all of the junk in it that can be quite bad for you.
The market researchers who worked for ‘Health Products A’ had the foresight to predict this sweetener was going to become massively popular, which meant they were able to do something about it.
Keywords were constructed and used to promote the website. As the public heard more and more about the ‘Revolutionary new sweetener’, they became more interested and as it tasted good, people were happy to use it. When the relevant keywords were typed into various search engines, a link to ‘Health Products A’ was displayed on the very first search engine results page (SERP).
Global companies are now selling this sweetener or adding it to their products, while their websites continue to move up the SERPs. ‘Health Products A’, a somewhat smaller company is continuing to benefit from ranking very high up, and they will continue to do so as long as they take into account the patterns that emerge and grow.
Keep At It
Although achieving the top spot in SERPs is everyone’s dream, it won’t last long if you fail to add the keywords everyone’s using and correctly SEO your pages. Although multiple hits to your site or sites will indeed help, you will have some pretty stiff competition out there.
Keep adding those keywords to your websites, keep doing your best to promote your product or service so you stay on the first search engine results page. While you’re there, think about the new keywords you need to add to your site so you can begin promoting next years’ must-haves.
An Added Bonus
When you’ve reached the very first SERP, you’ll get a bit of an added bonus. All those companies that you’ve left trailing behind will now start to look to you for examples of keywords. They will have a look and see what you’re doing well and how they can benefit from doing the same. This means more traffic and better page metrics, which will in turn help to keep you up there on the very first page.
When it comes to using predictive SEO to help you achieve your desired goals, you need to get your foot in the door. You need to start making these predictions as soon as you can so your business shines. The more hits you get the more likely your page will be seen, which means your business will get a lot more customers and your profit margins could increase exponentially.
Use predictive SEO as soon as you can and give your business the boost it needs.