All too often companies and business are left trailing behind because they’ve not managed to use a system known as ‘Predictive SEO’ to enable their page rankings too improve.

If your website sells and promotes a line of clothing for example, you’re going to need to know what’s changing in the world of fashion so you can prepare yourself for ‘The next big thing’.

If you’re not aware that yellow scarves are going to be the height of fashion next spring and summer, when the time comes businesses and companies who have prepared themselves and have already used the keyword ‘yellow scarves’, for example, are going to get ahead in the page ranking battle.

Predictively Picking Keywords

If it’s your job to get your business the best ranked pages, then you’re going to need to be one step ahead of the game. Market researchers are always on the lookout for competition, for the product that everyone needs and everyone wants. If they realize these yellow scarves are going to be insanely popular come spring and summer, not only do they need to make sure they stock enough of this product, but that people realize they stock them too.

So how can this be done?

How do you let everyone know you’re selling the accessory they’re looking for?

It’s easy, you do this by predictively picking keywords that will be typed into search engines in the spring and summer, and you do it now.

If you wait until everyone else picks up on this, you won’t stand a very good chance of being noticed. Even if you have hundreds of keywords added to your website and links to your website, the chances are, someone else has done the same.

It’s Not Just About Yellow Scarves

Ok, so it’s not just about yellow scarves, they won’t be the only fashionable accessory next spring and summer. They won’t be the only thing that’s catching peoples’ eyes and making them want to part with their cash.

Whatever the next big thing happens to be, you need to get one step ahead of the game and prepare yourself as soon as you can.

The earlier you get started, the more prepared you will be. So, you need to add the keywords to your website, your blogs and anywhere else online that you promote your products. You need to start adding the keywords now.

The biggest fashion retailers probably get tens if not hundreds of thousands of hits a day, so it’s up to you to compete with them. No matter what you sell or what service you provide you need to make sure you give yourself a better chance of competing with the bigger multi-national companies that everyone’s heard of.

While you may think it’s impossible to compete with million dollar business, it’s something you can achieve.

Do Your Research

Do your research, find out what’s going to be popular in the next six months or even in the next 12 months and use this to your advantage. No-one gets anywhere fast if they don’t research the market. If you don’t know ahead of time what people want, you’re not going to be able to get those keywords in place when you need to, and you’re probably not going to be able to order enough stock either.

This form of research works for almost every kind of service and business. There’s always going to be some sort of pattern that emerges and grows.

For example, last year a company I worked for promoted a natural sweetener. This product was just about to come onto the market and it was all quite new and exciting because of the health benefits that came with using the sweetener rather than regular sugar. This natural sweetener didn’t have all of the junk in it that can be quite bad for you.

The market researchers who worked for ‘Health Products A’ had the foresight to predict this sweetener was going to become massively popular, which meant they were able to do something about it.

Keywords were constructed and used to promote the website. As the public heard more and more about the ‘Revolutionary new sweetener’, they became more interested and as it tasted good, people were happy to use it. When the relevant keywords were typed into various search engines, a link to ‘Health Products A’ was displayed on the very first search engine results page (SERP).

Global companies are now selling this sweetener or adding it to their products, while their websites continue to move up the SERPs. ‘Health Products A’, a somewhat smaller company is continuing to benefit from ranking very high up, and they will continue to do so as long as they take into account the patterns that emerge and grow.

Keep At It

Although achieving the top spot in SERPs is everyone’s dream, it won’t last long if you fail to add the keywords everyone’s using and correctly SEO your pages. Although multiple hits to your site or sites will indeed help, you will have some pretty stiff competition out there.

Keep adding those keywords to your websites, keep doing your best to promote your product or service so you stay on the first search engine results page. While you’re there, think about the new keywords you need to add to your site so you can begin promoting next years’ must-haves.

An Added Bonus

When you’ve reached the very first SERP, you’ll get a bit of an added bonus. All those companies that you’ve left trailing behind will now start to look to you for examples of keywords. They will have a look and see what you’re doing well and how they can benefit from doing the same. This means more traffic and better page metrics, which will in turn help to keep you up there on the very first page.

When it comes to using predictive SEO to help you achieve your desired goals, you need to get your foot in the door. You need to start making these predictions as soon as you can so your business shines. The more hits you get the more likely your page will be seen, which means your business will get a lot more customers and your profit margins could increase exponentially.

Use predictive SEO as soon as you can and give your business the boost it needs.

Have you ever heard of the 80-20 rule?

It basically states that 20% of the work you do provides 80% of the desired outcome. This rule can be applied to a lot of things especially in business and SEO is no different. These 4 SEO principals discussed below will cover roughly 80% of on page SEO strategy and put your website in good stead.

Optimized Title Tag

The title tag or element is the easiest and most effective way to boost your on page SEO. It is a requirement for all HTML/XHTML documents, and it essentially describes an online document.

It displays at the top of browsers, search result pages and as external website anchor texts.

Code Sample

<head>
<title>Example Title Here</title>
</head>

The goal is to use your brand name and primary keyword in the title tag. A secondary keyword is optional.

High Quality Keyword Focused Content

Creating high quality targeted content is key in optimizing your search engine efforts. This is also the main factor Google is always promoting – writing high quality content that people like to read, share with there friends and naturally link to.

Everyone should be aiming to have there content naturally linked to. It acts as a “vote” for your content and should be regarded as an honor.

Attaching a blog to your website is a great way to keep your content updated, and a chance to build an ongoing relationship with your customers.

Optimized Image Alt Tags

An image alt tag works as a “description” for an image. Optimizing image alt tags is a critical step that is often overlooked.

You need to remember that Google and other search engines can not “read” images, and the primary way to tell them what the image contains is by using the alt attribute. Search engines will also take into consideration the image caption and surrounding text. However it still relies the most heavily on alt text.

Using a highly targeted and correct alt text is essential for on page SEO.

Code Sample

<body>
<img src=”example/example.jpg” width=”250″ height=”500″ alt=”Example Image Alt Text“>
</body>

Use of H1, H2 and H3 Tags

H1, H2, and H3 tags are essentially headings. These headings tell users and search engines alike what content is contained on the page. Heading tags (H1, H2 and H3 tags) are now becoming less important in the search engine algorithm but still hold value.

H1 is the largest and most prominent heading type, followed by H2, then H3, H4, H5 and H6.

Code Sample

<body>
<h1>H1 Tag Example</h1>
<h2>H2 Tag Example</h2>
<h3>H3 Tag Example</h3>
</body>

1. Google Analytics

Google Analytics is a free online application that helps collect, manage and display important website data. Whether you own a small personal website or operate a large cooperate one, Google Analytics collects a massive amount of useful information which includes:

-         Visitors: You can see how many visits your site receives, where these visitors are located geographically, what language they speak, what browser they use and how often they visit your website.

-         Traffic Sources: You can see where your traffic is coming from, what referral links people are clicking on to get to your site, and what search engine queries get the most clicks.

-         Content: You can see what pages and content people are reading, there entry and exit pages, and which pages on your website are the most popular.

Google Analytics also has the ability to setup “Goals” and track purchases, downloads or anything else you consider a goal.

The best part of Google Analytics is the way it displays data with easy to read and understand graphs.

2. Google Webmaster Tools

Google Webmaster Tools is another free online application that allows you to communicate with Google about your website.

You have the ability to add sitemaps, tell Google which pages you do not want displayed (through robot.txt file), select your geographical target, preferred domain (www.yoursite.com or yoursite.com), and crawl rate.

Perhaps the most beneficial aspect of Google Webmaster Tools is that it allows Google to let you know if you have any crawl errors, health issues, or any poorly optimized pages on your website.

3. SerpFox (Free Account)

You must be thinking by now “surely with all the features of Google Analytics and Google Webmaster Tools I am covered, right?”

Well there is one thing that both Google Analytics and Google Webmaster Tools fail to do well – track your search engine ranking position and this is where SerpFox comes into it.

SerpFox provides automated reporting on your search engine ranking positions. Basically you enter your website, keywords and which Google search engine you would like to track (google.com, google.com.au, google.co.uk etc.). It will collect and manage the data and provide reports and notifications on your Google ranking positions.

A SerpFox free account allows tracking on 10 keywords, which is enough for most small websites.

After the latest Panda and Penguin updates from Google, people have become a bit more “fearful” about what SEO techniques they adopt for there website – and i don’t blame them. Link wheels unfortunately have become associated with SPAM and “black hat” SEO methods. However this is not the case.

Google from day one has always wanted people to produce the highest quality content, and have people linking to that content simply because it is great. This is the concept of natural linking and what Google’s ultimate goal is for the best user experience. In theory this sounds fantastic, but in reality it simply doesn’t work.

Think about the average small business website promoting a local plumbing service. Do you think people are going to naturally link to a website like that? I don’t think so.

People like this are at a massive disadvantage compared to someone with an informative “how to” blog about making your own kite, log cabin or anything else.

So what are these people to do?

Well, to have any hope of getting to the first page of Google they will have to optimize there site on page and build links to there website – either through paying someone or doing it themselves.

Here is where the big question comes in to play. How to build links that Google likes?

Google wants to see quality, unique content that engages users (low bounce rate) and provides value to the world wide web. They do not want to see spam simply to get back links. Unfortunately this is what most linking techniques turn into – SPAM. This is what Google’s current algorithm changes (Panda and Penguin) and future algorithm changes are all about – maintaining quality on the web.

The linking technique or structure if it link wheels or any other linking style is rarely the problem, the problem comes down to QUALITY.

Google will always give you the thumbs up if you are providing quality, unique content that engages users regardless of the technique you are using.

So when it comes to link building think quality and you will always be in Google’s good books.

Meta Keywords and Description Tags are important to the coded markup of your site. These are used by search engines to index your site, allowing the robots to place the site in their directory.

Simplified, tags are invisible components of your HTML page. These tags are located between the <head></head> tags. From a design aspect, meta tags do nothing to change the look of your site. They are merely a guideline for search engine spiders to further define your site’s purpose for indexing reasons.

Some SEO professionals today say that meta keywords are no longer needed to rank a site, but I beg to differ. For the purpose of optimising your website, you should use the meta keywords and description from that of your title tag.

It’s the age-old discussion whether or not to include the WWW in your site’s URL. Back in the old days,
when the Internet was still in its baby stages web servers were configured which meant you had to type
the www before the domain name. Today, this no longer applies.

Having said this, you definitely have to decide whether you favor one version over the other and then
stick with it. Some search engine users look for content by typing the www into the search box while
others don’t.

The Various Choices of URL Structures
Many of today’s softwares such as WordPress give you the choice of choosing one over the other. When
setting up a site, especially on WordPress and similar software our URL options include the following:

http://www.yoursite.com

http://yoursite.com

If your site is hosted on an apache server, you can take advantage of the .htaccess file in the root of your
home directory. Regardless of the option you choose above, a simple 301 redirect will solve the
potential SEO issue, helping to direct bots to the appropriate location on your site.

What Is a 301 Redirect?
A 301 redirect is one of the most search engine friendly and effective method to redirect web page
traffic. Even total noobies can implement this with a few simple steps. It will help to preserve your
rankings on the search engines for that page. It is one of the best and safest options for when you
change the file structure of your site for whatever reasons (i.e. moving files). A 301 redirect code
indicates the file/page has “moved permanently.”

Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will
get redirected to www.domain.com:

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Please REPLACE domain.com with your actual domain name.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite
module enabled.

We are proud to announce the return of our most popular special, the BOOSTER PACKAGE special to celebrate our change to Australian Dollar pricing.

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The price of $400 will only be available for 5 days – so order now to avoid disappointment.

There will be STRICTLY no more orders at this price after 5 days.

The BOOSTER PACKAGE includes a mixture of 400 web 2.0 properties, article submissions and blog posts – Each with a spun article of 200+ words. Link diversification from 400 unique Websites and IP addresses. And a full report upon completion.

With the BOOSTER PACKAGE we drip feed the submissions at 100 per month – over the course of 4 months. Giving you 400 natural links in total.

LinkWheeler has updated its pricing to its native currency – The Australian Dollar.

Fluctuations in the US Dollar has caused us to trade from this point forward in Australian Dollars. If you don’t reside in Australia or regularly trade in AUD don’t worry! PayPal, our payment processor will handle payments from any country and currency with ease.

LinkWheeler is proud to announce its latest package updates which will continue to bring you excellent results throughout 2012 and into the future.

New 2012 packages include:

- A mixture of higher quality Web 2.0 Properties, Article Submissions and Blog Posts.

- Multiple smaller link wheels each with a single gap or break.

- Delayed submission at a rate of roughly 5 properties per day.

- A custom video and an image for each allowing property.

Click here to learn more.

Get the ultimate Link Wheel, only from LinkWheeler!

What Is a Title Tag?

The title tag is THE most important factor in being able to dominate search engines (on the proviso that
you have already chosen your domain name). SEO specialists agree that this will always be so. The
<title> tag defines the site’s title and is required in all HTML/XHTML coded documents published on the
Internet.

In short, the title tag element:

• defines the title of the website in your browser
• displays a title for the webpage in search engine results
• provides a page title when it is added to favorites

Fixing your title tag is one of the fastest, and effective ways to increase your site’s SEO score pretty
much instantly. If you want to achieve better click through rates, higher rankings and better onsite SEO
in general then fixing your title tag is a must.

How Search Engines Rate Title Tags

As far as search engines go, your site’s title tags are more important than most webmasters believe.

With the ever-changing rules of search engine algorithms title tag elements are an important anchor to define your site’s purpose to search engine spiders. More important than your body text and backlinks, title tags are the first onsite SEO fix you should make.

What Goes in a Title Tag?

Title tags are the perfect place to strengthen your brand. They also build traffic with the help of carefully
placed keywords. If your intention is to drive relevant traffic to your site (and who wouldn’t want to),
then choosing an appropriate tag is a must. You can optimise a site with your company name, a niche keyword or a string of words (long-tail).

In summary use your MAIN KEYWORD(s) in your title tag, not just your company or website name.