The importance of your title tag
What Is a Title Tag?
The title tag is THE most important factor in being able to dominate search engines (on the proviso that
you have already chosen your domain name). SEO specialists agree that this will always be so. The
<title> tag defines the site’s title and is required in all HTML/XHTML coded documents published on the
Internet.
In short, the title tag element:
• defines the title of the website in your browser
• displays a title for the webpage in search engine results
• provides a page title when it is added to favorites
Fixing your title tag is one of the fastest, and effective ways to increase your site’s SEO score pretty
much instantly. If you want to achieve better click through rates, higher rankings and better onsite SEO
in general then fixing your title tag is a must.
How Search Engines Rate Title Tags
As far as search engines go, your site’s title tags are more important than most webmasters believe.
With the ever-changing rules of search engine algorithms title tag elements are an important anchor to define your site’s purpose to search engine spiders. More important than your body text and backlinks, title tags are the first onsite SEO fix you should make.
What Goes in a Title Tag?
Title tags are the perfect place to strengthen your brand. They also build traffic with the help of carefully
placed keywords. If your intention is to drive relevant traffic to your site (and who wouldn’t want to),
then choosing an appropriate tag is a must. You can optimise a site with your company name, a niche keyword or a string of words (long-tail).
