I remember the first press release I ever put out. I generated around 25 clicks, a few links and that was the end of that. I thought to myself ‘what’s the catch here?’ Obviously I was missing something from the equation, but what?
What I was missing was the traffic to the press release in the first place. It is all well and good putting out a press release, but if no body reads it there is no point.
Your main aim is to get listed in the number 1 position in Google news for your targeted keyword. This will mean that you show up on the first page of Google for your keyword.
Take a look at a search for ‘SEO’ paying particular attention to the 4th search result down the list ‘News for SEO’.

Doing a quick search the keyword SEO is searched for roughly 250,000 times each day, so far that particular result has been there for 2 days. That’s 500,000 views and only for the keyword SEO, this listing also comes up for most other SEO related keywords. I would estimate it more like 2,000,000 searches over the 2 days that this listing has come up. So basically that PR/Blog Post is going to get bucket loads of traffic.
So by now you should be seeing the serious potential of the press release!
Here’s what you need to do to get your Press Release listed on Googles first page:
1. Writing your Press Release
When writing your PR you need to think on page SEO.
Let’s take a look at the other high ranking results for ‘SEO’ with Google news and see what they have in common:

As you can see all of the top results have 2 major things in common.
- The title includes the keyword ‘SEO’
- The first sentence of the Press Release includes the keyword ‘SEO’
In a really competitive niche you can even use the keyword in the title twice, and twice within the first sentence.
These are the 2 main things you need to remember when writing up your press release, using your main keyword every 100 words would also be advisable.
2. Distributing your Press Release
After you have your press release written up, the next step is to find a good press release distribution service.
I have had excellent results with a service called 24-7 Press Release.

What makes a good press release services is that they get there PRs published on Google News, and the ability to post links within the PR itself. Unfortunately these 2 things are impossible to find in any free PR service.
I have found that out of all the PR services I have tried 24-7 Press Release gives the best results for the price. I only go for the $49 option.

It will take you a while to get the hang of it, but the results can be astonishing.
Good Luck.