A Guide to Understanding Link Wheels
The Internet and Internet usage has grown exponentially over the last two decades. New content is published daily to the Internet from a variety of individuals and businesses. Many of the websites published to the Internet have similar content making the competition for visitors to the website challenging. Many website publishers use strategies, like link wheels, to increase the likelihood of gaining visitors and in the case of business websites, gaining potential customers.
What are Link Wheels?
Link wheels are one of many strategies used in internet marketing and search engine optimization as a way to drive visitors to websites. The fundamental idea for this strategy is to create a circular pattern of links that easily flows through a number of websites. The ultimate goal is to end the circle at a website where in the case of a business website; visitors are encouraged to purchase information, services, or products relevant to the topic. This circular pattern resembles a wheel and how link wheels got their name.
Site 1 links to Site 2 and back to the “Targeted Web Site”
Site 3 links to Site 4 and back to the “Targeted Web Site”
Site 13 links to Site 14 and back to the “Targeted Web Site”
Site 15 links to Site 1 and back to the “Targeted Web Site”
Basic Vs. Advanced Link Wheel Techniques
Basic Link Wheel Technique
The basic link wheel concept comprises of a simple singular wheel created from web 2.0 properties. As you can see below, each web 2.0 property links to the next web 2.0 property forming a link wheel. Each property then has a link to the "Targeted Web Site." This style of link wheel was originally popular before the creation of the advanced link wheel technique.
Advanced Link Wheel Technique
The advanced link wheel concept is based upon randomization. Firstly there is a mixture of Web 2.0 Properties, Article Submissions and Blog Posts. Secondly there are multiple smaller link wheels or "sets." Thirdly there is a randomized break within every smaller link wheel or set. This advanced technique was developed by LinkWheeler and is used as standard in each of their link wheel packages.
How Do Link Wheels Work?
In order to understand how link wheels work, it is important to understand how search engines work. When search engines began emerging in the 1990’s, they relied on keywords and Meta tags in the HTML code. When an individual made a search query, the list of results provided to the user was based on keyword matches with the search query. The more relevant keywords on the website, the higher up on the search query list the website was. Many web developers realized the importance of ranking high and some web developers began posting content on their website that was not truly relevant to rank higher on the list.
Are Link Wheels Allowed?
The abuse of some internet marketing techniques as mentioned earlier has forced search engines to revamp the way they create rankings. Additionally, they have had to improve on their web crawlers that search for the various factors used in creating those ranks. Unfortunately, link wheels have had their share of malicious marketing by a few web developers. For this reason, web crawlers were improved and designed to pick up patterns that may indicate there is malicious intent.
Who Can Benefit From Using Link Wheels?
The success of a website is often measured by the number of visitors or hits it receives. Link wheels are one method that individuals and businesses can use to increase the number of visitors to their website. Individuals typically publish informative websites to provide information on a given subject or casual websites that provide entertainment. The last thing an individual website owner wants is for their hard work to be for nothing. Visitors are important to individuals who have a casual or informative websites because it allows the individual website owner to gauge the popularity of their website.
How to Create a Successful Link Wheel
The most successful way of creating a link wheel is to start with a dozen or more web 2.0, blog, article directory and social media sites that allow links to be posted in the content. A short article or blog, about two hundred to five hundred words, should be posted to the websites in the link wheel. The article or blog should include keywords and information relevant to the target website as well as at least one of the other websites in the link wheel.
Obtaining Link Wheel Services
Link wheels can be a great benefit to individuals and businesses who want to promote their website and gain exposure. By linking a target website through a number of other web 2.0, blog, article directory and social media websites, it increases the number of back links to the target website. Back links are one of the major factors used to determine a website’s search ranking position. The higher a website ranks in the search engines, the more likely it is to attract visitors.
Creating a successful link wheel takes a lot of time and patience. Unfortunately, not every individual or business has the time or resources to accomplish creating their own link wheel. If this is the case for you, LinkWheeler can help. With a staff of 25 link wheel specialists, some boasting 8 years experience in Search Engine Optimization you can be assured you are getting the best link wheel service available.
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